Make Your Money Go Farther
Your Paid Ads Perform Better With A Fast Site
Google use a "Quality Score" to determine how well your ads are likely to perform. A key factor in this score is the landing page experience which includes page load speed.
A faster website boosts the Quality Score, leading to lower cost-per-click (CPC) and improved ad placement.
Better Conversion Rates
Slow-loading websites can disrupt the conversion process. The more time a page takes to load, the higher the chances that visitors will abandon the process before completing a desired action. Faster websites tend to have higher conversion rates, which directly impacts the ROI from paid ads and how much money you make.