Stillwell Design Group
Common Marketing Terms You Should Know
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If you really want to be successful, you need a back end system in place that’s capable of selling to your customers again and again. If you only sell one product and nothing else, you’re losing out on massive amounts of profit everyday. The “back-end” is any additional offer beyond the initial one. Back-end profits means the additional income that you earn from a customer. The first purchase from a customer is the front end profits while the second purchase and so forth will be your back-end. The really good marketers understand that the most money will be made on the back-end.
Here are a couple reasons why:
- You can charge higher prices for back-end products because you’ve already built a relationship with your customer.
- They already know the quality of your product and of your customer service. You no longer have to convince them that you’re credible and that your information is good.
- You only have to convince them that your back-end product is higher quality than your front end product and that they NEED the back-end product.
- Trust is one of the single most important components of selling. You can earn that trust by providing a good front end product.
It’s critical that you capture and collect customer names and email addresses. This will let you contact them repeatedly with valuable information and offers for new products. You can’t market to people you have no way of contacting.
Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. Many people make the mistake of making their website’s homepage as the landing page for their ads. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want your advertising to be effective and produce a positive ROI, you must create relevant landing pages specifically for people who click specific ads looking for specific products, services or information.
Upselling is a tactic in where you offer a product to your customers, they purchase it and then they are given the choice on whether or not they would like to upgrade their purchase with another product. There are different variations of the upsell and it’s purpose is similar to that of the back end method.
Take for instance a product that comes in three different version, a lite version (usually something that is free but with limitations put on functionality), a standard version (most commonly with most features enabled within the product but less “comfort creatures” such as 24 hour support, upgrades, etc.), and a pro version (normally this one will have all the “bells and whistles like free lifetime upgrades to the product and some sort of other premium benefit not available with the other two options).
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